Langkawi International Tourism Engagement 2024

LITE 2024: Langkawi’s Showcase of Tourism Potential and International Collaboration

The Langkawi International Toursim Engagement is a biannual event organized by the Langkawi Development Authority (LADA) to promote Langkawi as a top island tourist destination. The event, which took place from August 6th to 9th, 2024, aimed to connect, collaborate, create, and forge partnerships for mutual benefits for tourism industry professionals, stakeholders, and government officials.

On the 7th of August, Langkawi Development Authority (LADA), under the Chief Exective Officer, Dato’ Haslina Abdul Hamid, with strategy partners including Toursim Malaysia, Berjaya Langkawi Resort, LangkawiBook, and Heavely, have enabled us to make this year’s LITE event one of the most successful. Without forgetting Langkawi Island Pass, that has supported us by sharing the Langkawi Island Pass booklets with all participants,offers a range of benefits and access options designed to enhance the visitor experience on Langkawi Island, such as discounts and deals, attraction access, and a long validity period.

One of the focuses of this event is to foster Langkawi tourism by enabling local agencies to expand their market in terms of offering tourist activities, accommodations, and services to international tourism agencies by buying-selling strategy.

LangkawiBook B2B session with Malaysian and International Buyers

The event featured around 84 buyers, of whom 30 were Malaysian buyers from various Malaysian cities (to be specific, Kuala Lumpur, Selangor, Johor, Kota Kinabalu, Shah Alam, Petaling Jaya, Sarawak, Terengganu, and Melaka) and 54 were hosted buyers from international countries, i.e., Singapore, Thailand, Dubai, India, Pakistan, and Indonesia.

Mr. Khairul Azda, representing LangkawiBook, presenting on 'Forging Strategic Business Alliances'

The key activities that took place during the LITE 2024 event included a knowledge-sharing session featuring industry experts such as My Triple E, Air Asia, Tourism Malaysia, and Fly Dubai, to name a few, business-to-business meetings, discussion, and negotiations between the local sellers and international buyers to foster trade and investment in Langkawi’s tourism sector. Additionally, LITE2024 provided familiarization trips to offer participants firsthand experience of Langkawi’s offerings, enhancing their understanding of the products they promote.

Temima Nassir Kemal sharing 'The Story' of FLYDUBAI with all participants.

In a nutshell, LITE 2024 showcased Langkawi's potential as a top island destination, attracting industry professionals and international stakeholders. The event strengthened local tourism agencies' market reach and facilitated business connections, highlighting Langkawi's growing global tourism prominence.